Work Work engage engage naming naming

A vision to keep all families safe

When CAADA became SafeLives, a hard-to-say name turned into a clear, memorable promise, “We won’t stop until every family is safe.” A strong vision only works when the brand helps people believe it.

Jul 12, 2021

by Nigel Davies

Brands Brands engage engage naming naming

Will monkeys create your brand name?

Jun 10, 2021

by Nigel Davies

Work Work engage engage

Why would you ask a brand consultant to design a book cover?

Mar 4, 2021

by Nigel Davies

Brands Brands insight insight story story engage engage

Insight. Story. Engage.

Aug 20, 2020

by Nigel Davies

Work Work purpose purpose engage engage

Why ask a brand consultant?

Jul 31, 2020

by Nigel Davies

Work Work engage engage

See it. Remember it.

Jul 21, 2020

by Nigel Davies

Brands Brands engage engage naming naming Bands Bands

Dropping the Dixie

Jul 21, 2020

by Nigel Davies

Etc Etc Etc Etc engage engage

Auto harp writing

Jun 5, 2020

by Nigel Davies

Etc Etc Etc Etc covid covid engage engage

Confusing messages cost lives

May 19, 2020

by Nigel Davies

Etc Etc Etc Etc engage engage

Ink to think

Apr 16, 2020

by Nigel Davies

Brands Brands logo logo engage engage Work Work

No logo. No problem.

Nov 9, 2012

by Nigel Davies