Art never really makes the mainstream. Sometimes for controversial reasons.
Is a row of bricks on a gallery floor art?
Is an unmade bed art?
Is dipping a dead cow in formaldehyde art?
There are the superstars.
Van Gogh (sunflowers). Picasso (sideways faces). Warhol (soup cans).
And sadly we lost one of those this week.
Hockney (swimming pools).
From his upbringing in the small, gloomy northern town of Bradford to his golden period in Los Angeles, he left an imprint on art like no other in recent memory.
Visionary gets overused, especially in a tech-bro obsessed world. But David Hockney was clearly one of the few. Still active until his death, he embraced technology whilst continuing his fascination with the natural world. He didn't have a vision. He was the vision.
Every business and brand should have a vision. But that doesn't make us all visionaries.
So, what's the difference?
A vision is a combination of where you're going and why that matters. A roadmap to keep you on track.
A vision isn't a motivational poster, or a big shiny office and a leather chair. It's the deeper emotional reason your business exists. The answer you get to after asking yourself why it matters, and then asking again, and again, like an annoying child who won't stop.
A visionary is someone who reshapes the world as they deliver their vision. Not just words, but a legacy that leaves an impression on the world they leave behind.
We might not all be visionaries. But we should all have a vision.
Enjoy your Quick PINT.
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Question 2. Do you have a clear vision for your business?
