Content creator.
The term's become a dirty word. Shorthand for someone taking selfies and posting nonsense on TikTok. I'm proud to call myself one. My problem isn't creating content. It's that I create too much of it, store it somewhere, and forget it exists.
Some of it is genuinely useful. Some of it is less useful but still interesting. Most of it is hidden under layers of good intentions and bad filing.
Most businesses think they need more content.
They don't. They need to spend more time listening to themselves.
Hidden inside old presentations, workshop notes, voice memos, and half-finished drafts is usually the good stuff. The real observations. The honest language. The thoughts that sound like a person rather than a marketing department.
Not polished content. Accumulated perspective.
You are already sitting on the words people would connect with. You've just buried them under years of trying to sound professional.
The blockers are familiar. Self-doubt. Time. Not knowing where to start. But the biggest one is assuming you need to create something new, when what you actually need to do is dig.
You've already got the content. It's just waiting to be found.
A bit like my desk, actually. Somewhere under the piles of records is a turntable that still deserves to be played.
Enjoy your Quick PINT
