When we started defining the visual direction for Wow Mom, the brand for women turning ambition into independence, we didn’t open with a long creative brief or concepts. We opened with contrast. On one side, the soft, pastel imagery you’d expect from a “mum” brand, nurturing, safe, polite. On the other, the Powerpuff Girls, bold, bright, fearless.
That single comparison said everything. It wasn’t about motherhood as comfort, it was about motherhood as power. The brand needed strength, energy and attitude, not softness.
Sometimes clarity comes from seeing what you’re not. A simple visual contrast can say more than a dozen adjectives.
Read the full Wow Mom case study
Achieving limitless potential
Repositioning an online training business to create a new group for superwomen!
Online entrepreneur Rachel Green founded Social Media Mumz to help women balance family life with financial independence. What began as a small coaching platform grew into a vibrant online community of women learning to build their own social media businesses. As momentum built, Rachel saw the potential to go further, to create a stronger, more confident brand that represented the women her community had become.
