In video meetings, people notice my shelves.
I started buying records when I was 10; Adam & The Ants, Human League, Frankie Goes To Hollywood.
In my teens; Smiths, Cure, New Order. At college my collection grew; Stone Roses, De La Soul, Happy Mondays.
And now? I have over 6,000 and my wife worries she’ll be buried beneath vinyl.
My tastes are broader and I DJ weekly; Rock'n'Roll'n'Pop'n'Soul'n'Punk'n'Funk, ElectroIndieDiscoSka.
Conversations quickly shift from branding to music.
“Are they records behind you?”
“Yes, do you like music?”
“Oh, I love music, do you have any Madonna? I don’t get Jazz. How do you find anything?”
But actually, they’re the same conversation
Here’s why
There’s a story; life through records
There’s a vision; listening in a big chair when older
There’s a system; the collection takes organising
What about your brand?
Are customers confused by your offer?
Is it difficult bringing new products to market?
Do you wish it was more organised?
If you answer ‘Yes’, ‘Definitely’ or ‘Maybe’ then I can help
I combine my experience in strategy, creativity and business by connecting ideas to help businesses sort out brand architecture and create greater clarity.
Message me to chat about branding or music or both
