It doesn’t matter how you have ideas, or where you put them. Jotted in a notebook, scribbled on a napkin, or sketched on a post-it. The trick is to keep having them. You never know if the first idea is the best idea unless you keep pushing, think wider, think deeper, keep going.
I’ve always used post-its. And a pencil. Always yellow. No colour coding, no fancy tools. They’re useful because you can shuffle them around, literally stick them to a wall and see what sticks.
Candidate Funnels started on a post-it. Creating faces out of letters is always worth exploring, but I wasn’t expecting the smile to appear quite so quickly. One small curve, a roll of the pencil, and suddenly the C and F became a smile, and a wink.
Sometimes the solution arrives faster than you expect. You just have to give it somewhere to land.
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