The best ideas rarely arrive out of thin air. They surface later, stitched together from things we’ve read, seen or overheard. The creative brain is always working in the background, connecting fragments we didn’t even know we’d stored. But it only works if you keep feeding it with films, books, music and conversation. Influence is the raw material of originality.
When independent business coach Johanne Stimpson briefed me on the GoToJo brand, she talked about bling, gold and a touch of East End grit. I built a moodboard of gold bullion, dark leather chairs and art deco patterns, confident and unapologetic. That was the reference I was sketching from. The art deco letterforms fell naturally into place within the name GoToJo, a stacked arrangement that felt balanced and strong.
It was only later that I noticed the echo of something familiar. The geometry had a quiet resemblance to the No Time To Die poster. Not planned, not copied, just one of those natural alignments that happen when your head is full of good reference and genuine curiosity.
That is what creative work really is. Not invention from nowhere, but the arrangement of memory, instinct and taste into something new. The trick is to stay open, keep noticing and trust that the next connection will appear when it is ready.
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Read more about No Time To Die on IMDB
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