Many business owners think branding means waiting for a designer. In truth, the strongest brands often begin with what’s already in reach.
When we worked with Deborah Ager, a book coach and writer, the words were already perfect. What she needed was a way to turn those words into a brand she could use herself. Deborah also loved photography, but saw it as a pastime, not a professional tool. We changed that.
By using her own black-and-white images, harsh contrast, simple shapes, and pairing them with a vivid orange accent, we created a visual identity that felt sharp, personal and unmistakably hers. No logo required.
The result wasn’t a design exercise, it was ownership. A reminder that your brand doesn’t always come from someone else’s palette, it can come from your eye, your tone, your style.
Sometimes all it takes is confidence, a few simple rules, and the permission to do it your way
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