One of the most common questions I get asked is: “Should I use my personal name for my business or develop a corporate name?”

I have a personal name, Nigel Davies, and I always introduce myself using it. I also have a corporate name, PIN Creative, and I always tell people about my business.

I’m an independent consultant. I have a company of one. But I never work in isolation, so I feel that the corporate name is important to establish my business and the way I work.

Read the questions in the post which will help you understand more about the points to consider, and follow the link to the quiz to get a score to help you decide.

Untangle your brand name

A simple test to help you decide what’s the right approach for your brand name.

Untangle your brand name
A simple test to help you decide between a corporate or personal name.