In a world of; pipelines, funnels, welcome sequences, organic reach, paid advertising, chemistry meetings, conversation rates, qualifying, follow up. Pitch, proposal, outlines, scope of work, quotes.
Hot leads. Warm leads. Cold leads. Ghosted leads. With acronyms I know and many I don’t; CRM, PPC, SEO, CLV, MRR, CAC.
There’s so much in the sales process that we may miss the best part.
For me, it’s a simple action when an “Opportunity” is moved from a “Lead” into a “Client”.
What’s the best feeling you get in your work?
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