There are so many places to find insight if you know where to look. Three of the most useful are often hiding in plain sight.
answerthepublic.com shows you the questions real people are asking.
trends.google.com shows you what’s rising and falling in interest.
yougov.com shows you attitudes, behaviour and audience profiles.
None of them replace proper research, but they’re a quick way to understand what people care about and how language is shifting. Ideal when you’re planning content or trying to see the world through your audience’s eyes.
Search listening tool for market, customer & content research - AnswerThePublic
Use our free tool to get instant, raw search insights, direct from the minds of your customers. Upgrade to a paid plan to monitor for new ways that people talk & ask questions about your brand, product or topic.
Google Trends
YouGov /Research Reality
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
Dan Hagen Global Chief Data & Technology Officer, Havas Media Network London
