Some names arrive like a gift.
When we started shaping the brand for an AI content platform, we knew what it needed to do, help people communicate with clarity and confidence. What we didn’t want was a name that sounded like software.
Then VoxBox appeared. Two short syllables that rhyme. Easy to say, easy to remember. A name with rhythm, balance and a quiet sense of fun. Vox means voice, Box suggests potential — a container, a spark, a place where ideas can multiply. Almost like a digital Pandora’s box, but in a good way.
It worked because it felt human. The name itself carried what the brand promised: conversation, creativity and confidence. It didn’t need jargon to sound smart. It just needed a good idea, said clearly.
Even the domain extension felt right. Choosing .marketing wasn’t a compromise; it was strategy.
A TLD — short for Top Level Domain — is the part after the dot in a web address: .com, .co.uk, .ai. Most people default to .com, but it’s worth searching wider. Newer extensions can add meaning, context or personality to a name, especially when the obvious options are taken.
We explored plenty — .ai, .com, .io — but .marketing did more than identify the site. It described what the brand does. VoxBox.marketing became a sentence in itself, clear and confident. The lesson: your web address isn’t just a technical choice. It’s another chance to tell your story.
Some names need explanation. Others do the talking for you.
See the full VoxBox case study here
