Brand Extra!
What's going on in the world of branding?
I for IDEA
Vicki Strachan had built a respected intellectual property practice, but the brand felt institutional, all legal language and process.
Her own approach was different: clear, approachable and commercially focused.
Ideas can start anywhere, even on a beer mat. That became the foundation. We repositioned Strachan IP around a simple idea, protect your innovation, grow with confidence, and gave the work a spine: the IDEA Framework. Identify, Defend, Expand, Advise.
Strachan IP now speaks the language of the innovators it serves, not the language of the law.
Business Extra!
What's going on in my business?
I for I use AI
Has a client asked how you're using AI in your work? Are you open about it? Or are you giving away your secret sauce? The doomsters say AI will destroy the world. The boomsters say it will cure cancer.
The truth is probably somewhere in between, which is exactly why it's worth deciding how we use it. The questions clients actually ask are smaller and closer to home. Is my information safe? Is the work really yours?
So I've written and published "How I use AI" on my website. No one asked me to. It's not a contract. It's more of a manifesto. In summary: your data isn't training AI. My work is original.
Read "How I use AI" on my website →
Read the full post on Substack →
Nigel Davies
Band Extra!
What's going on on my turntable?
I for I'm a...
"I'm a million different people from one day to the next." The Verve had swagger. "I'm a creep, I'm a weirdo." Radiohead were honest. "I'm a loser, baby." Beck too. "I'm a rocket man." Elton John reached for it. "I'm a Woman. W-O-M-A-N." Peggy Lee said it twice, just to be sure.
What are you beyond just your business role?
Mine are simple.
I'm a Curator. I like putting things together.
I'm a Connector. I like to pull on the threads.
I'm a Creator. I like to make original content.
Now, over to you. I'm a...
Nigel Davies
