Do you have a signature framework? Does it have a name?
Do you have "A Clearly Recognisable Outline, Naming Your Memorable Solution"?
When I started working with IP lawyer Vicki Strachan, she had a range of services and ways she helped her clients. Patents, Designs, Trademarks, Strategy, Training, Other. A shopping list.
Strachan IP is a patent and intellectual property practice, helping ambitious, technology-led founders protect what they've built before someone else copies it. The old brand felt institutional, all legal language and process.
We repositioned the business around a simple idea: protect your innovation, grow with confidence.
One of the early things I suggested was a name that reflects the excitement she gets when working with a business, the original spark of an idea.
The IDEA Framework, is the spine of what Strachan actually do, a clear route through what can be a genuinely confusing part of building a business.
IDEA – Identify, Defend, Expand, Advise.
An acronym, a short word made from the first letters of a longer phrase or name, might seem an obvious route. But sometimes the obvious is best. I've done it for other clients and am likely to suggest the same route again.
When the acronym is simple and relevant it's actually a neat way of making your framework memorable. Where it goes wrong though is if you try and force the word and the meaning.
Good acronyms work quietly. You only really see them once they're pointed out, so whilst you need:
A Clearly Recognisable Outline, Naming Your Memorable Solution.
You don't need to force ACRONYMS, just name your memorable solution.
"I didn't really understand the term 'branding' before engaging with Nigel — now our front-facing resources are brilliantly evocative of what we stand for. We are thrilled with the results." — Vicki Strachan
Enjoy your Quick PINT.
Read the full case study on how we repositioned Strachan IP around a more human, commercially grounded approach to innovation protection, here.
