Has anything really changed?
Since yesterday? Last week? Last year?
Already, there’s a meme of the year.
365 buttons.
It started with one person doing something that helped them notice time.
One button for each day.
Not as a system.
Not as advice.
Just something that made sense to them.
When asked to explain it, the answer was simple.
“It only has to make sense to me for me to do it and I don’t feel like explaining it to anyone else.”
That annoyed a few people. But resonated with others.
It’s easy to read it as self-centred. Go away. Leave me alone.
But maybe it’s something else.
It creates space.
A pause. Time to think.
Not every move needs explaining.
Not every decision needs justifying.
Not every message needs to push.
Give your brand space.
People like space.
Enjoy your Quick PINT, however you like.
Read about 365 Buttons on The Guardian
Guardian Staff
