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# Why would you ask a brand consultant to design a book cover?
- URL: https://blah.untangleyourbrand.com/why-would-you-ask-a-brand-consultant-to-design-a-book-cover/
- Published: 2021-03-04T18:20:00.000Z
- Updated: 2026-03-27T17:50:00.000Z
- Description: Designing a book cover isn’t just about visuals, it’s about connection. Gill Whitty-Collins asked a brand consultant because a powerful message deserves a cover that speaks to everyone it’s meant to reach.
- Author: Nigel Davies
- Tags: Work, engage

It’s world book day, so what better book to share than Why Men Win At Work by Gill Whitty-Collins (with a cover I designed!). It’s also the book of the month at @BOOKSetc for March 2021.  
  
Why did author Gill Whitty-Collins ask a brand consultant to create the cover for her book? Because it’s an important message that really needs to connect with the audience. And in this case, the audience is ‘everyone’.

Find out more about Gill Whitty-Collins and buy a copy of the book below.  
[Why Men Win At Work](https://gillwhittycollins.com/?ref=blah.untangleyourbrand.com)

![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/2026/03/WHY_STORY-1.gif)

[Download the presentation for Why Men Win At Work cover designWHY\_STORY.pdf348 KBdownload-circle](https://blah.untangleyourbrand.com/content/files/2026/03/WHY%5FSTORY.pdf "Download")