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# Why ask a brand consultant?
- URL: https://blah.untangleyourbrand.com/why-ask-a-brand-consultant/
- Published: 2020-07-31T00:00:00.000Z
- Updated: 2025-11-20T19:46:18.000Z
- Description: Why the message behind a book on workplace inequality needed a brand.
- Author: Nigel Davies
- Tags: Work, purpose, engage

Just over a year ago, Gill Whitty-Collins asked me to create the cover for her book, #WhyMenWinAtWork. Why work with a brand consultant on a book?

Because the message matters. Gender inequality in the workplace needs to connect with its audience. And in this case, the audience is everyone.

A year on, after an incredible amount of work, the book is getting the recognition it deserves and is now Book of the Month at Books Etc.

Support Gill’s mission and keep the conversation about workplace inequality moving forward. [Buy the book on Amazon](https://amzn.eu/d/4EPxCjO?ref=blah.untangleyourbrand.com).

![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/2025/11/WHY_STORY-1.gif)

[Why ask a brand consultant to design a book cover?A simple strategy behind the design workWHY\_STORY.pdf348 KBdownload-circle](https://blah.untangleyourbrand.com/content/files/2025/11/WHY%5FSTORY.pdf "Download")

### Read more about the importance of memorable ideas here

[See it. Remember it.Why hidden ideas stick in our minds and make design more memorable.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/favicon-6.ico)Blah, Blah, BlahNigel Davies![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/WMWAW_SOCIAL-1.jpg)](https://blah.untangleyourbrand.com/see-it-remember-it/)