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# Untangle your brand name
- URL: https://blah.untangleyourbrand.com/untangle-your-brand-name/
- Published: 2025-08-06T19:48:00.000Z
- Updated: 2025-11-15T20:18:49.000Z
- Description: A simple test to help you decide between a corporate or personal name.
- Author: Nigel Davies
- Tags: Brands, naming

One of the most common questions I get asked is: “Should I use my personal name for my business or develop a corporate name?”

I have a personal name, Nigel Davies, and I always introduce myself using it. I also have a corporate name, PIN Creative, and I always tell people about my business.

I’m an independent consultant. I have a company of one. But I never work in isolation, so I feel that the corporate name is important to establish my business and the way I work.

Read the questions in the post which will help you understand more about the points to consider, and follow the link to the quiz to get a score to help you decide.

### Untangle your brand name

A simple test to help you decide what’s the right approach for your brand name.

[Untangle your brand nameA simple test to help you decide between a corporate or personal name.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/358ef569-a475-483f-881e-94e762373554-47.jpg)Untangle your brand name![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/5347152b-57ae-403a-82a8-cea24914c5f9.png)](https://untangleyourbrand.com/name?ref=blah.untangleyourbrand.com)