> ## Content Index
> Fetch the complete content index at: https://blah.untangleyourbrand.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The sales process
- URL: https://blah.untangleyourbrand.com/the-sales-process/
- Published: 2021-04-09T00:00:00.000Z
- Updated: 2025-11-16T11:47:19.000Z
- Description: Amid the noise of funnels and acronyms, the real moment is when a lead becomes a client.
- Author: Nigel Davies
- Tags: Brands, business

In a world of; pipelines, funnels, welcome sequences, organic reach, paid advertising, chemistry meetings, conversation rates, qualifying, follow up. Pitch, proposal, outlines, scope of work, quotes. 

Hot leads. Warm leads. Cold leads. Ghosted leads. With acronyms I know and many I don’t; CRM, PPC, SEO, CLV, MRR, CAC.

There’s so much in the sales process that we may miss the best part.

For me, it’s a simple action when an “Opportunity” is moved from a “Lead” into a “Client”.

What’s the best feeling you get in your work?

0:00 

/0:16 

1×