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# The C-word
- URL: https://blah.untangleyourbrand.com/the-c-word/
- Published: 2020-04-06T00:00:00.000Z
- Updated: 2025-11-16T19:58:21.000Z
- Description: How to deliver a difficult message at a difficult time
- Author: Nigel Davies
- Tags: Etc Etc, covid

No, the Queen didn’t drop the C-Bomb. You wouldn’t expect her to. But full marks for speaking to the nation with a difficult message at a difficult time.

What impressed me was how she handled it. Clear. Calm. Human. She said everything she needed to say without using the one word everyone was tense about. I didn’t even notice until afterwards.

A good reminder that you don’t always have to name the thing to address it. Sometimes the tone carries more weight than the vocabulary.

### Read the original article on The Guardian

[‘We will meet again’: Queen urges Britons to stay strongIn a special broadcast, the monarch said we will overcome the coronavirus crisis if we ‘remain united and resolute’![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/apple-touch-icon-512-4.png)The GuardianCaroline Davies![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/1799..jpg)](https://amp.theguardian.com/world/2020/apr/05/queen-urges-britons-stay-strong-coronavirus-covid-lockdown?ref=blah.untangleyourbrand.com)