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# Take some AIR
- URL: https://blah.untangleyourbrand.com/take-some-air/
- Published: 2022-04-16T00:00:00.000Z
- Updated: 2025-11-16T11:51:43.000Z
- Description: A simple way to cut through overwhelm by noticing it, naming it, and easing the pressure.
- Author: Nigel Davies
- Tags: Etc Etc, purpose

I’ve been thinking about the subject of overwhelm recently and came up with this idea whilst chatting with my son.  
“Take some AIR”.

**Acknowledge**; just recognising it’s happening makes a difference.  
**Identify**; the specific reasons, times or days when it occurs, look for the patterns.  
**Rectify**; sort out what you can but don’t attempt everything at the same time, prioritise a few things, don’t worry about the smaller things.

There’s probably a lot more to think about, but it’s a start and at least the post-it-note is still on the kitchen wall.

I love to “Take some AIR”, usually by going for a walk.

Do you have some simple strategies? Please share.