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# Mind Blown
- URL: https://blah.untangleyourbrand.com/mind-blown/
- Published: 2021-08-12T00:00:00.000Z
- Updated: 2025-10-12T17:56:18.000Z
- Description: That rush between doubt and discovery is where creativity lives.
- Author: Nigel Davies
- Tags: Etc Etc, purpose

I spend a lot of time thinking about client problems. Blank sheets of paper get filled with scribbles. I consider the audience. I soak up the world around me looking for inspiration. I develop the strategy. After a period of uncertainty, I experience a moment of clarity when an idea forms. 

I see it on the page.   
I know it’s the right answer.  
Afterall, I did all the thinking to create it.

But wait. I still need to share it with the client.   
Will they like it? Will they understand it?  
Self-doubt creeps in.

You wait for the client feedback.  
Maybe it’s not as good as I thought?  
Maybe it’s too simple?

Then, the first words from the client;  
“Mind blown”.

Do you experience self-doubt? Maybe it has a positive purpose. The moment before a reveal has an unpredictable excitement about it. No matter how many times you’ve performed successfully, a moment of reflection keeps you in check.

It’s the reason I love creative challenges.  
I don’t know the answer. But I’ll work it out.