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# It’s back.
- URL: https://blah.untangleyourbrand.com/its-back/
- Published: 2025-08-15T15:33:00.000Z
- Updated: 2025-10-15T10:03:32.000Z
- Description: Football’s back, loud, endless, impossible to ignore. But bigger isn’t always better.
- Author: Nigel Davies
- Tags: Quick PINT, sport

It’s back.  
The beautiful game.  
The big, brash, bold, bloated,  
Ugly, beautiful game.  
The Premier League.  
  
It eats everything.  
Nine months of headlines,  
scroll feeds,  
pub talk,  
office chat.  
  
Other sports vanish.  
Women’s Euros, forgotten.  
Club World Cup, forgotten.  
Wimbledon, forgotten.  
Summer Tests, forgotten.  
  
New rules. New grudges.  
Managers circling.  
Fans circling.  
Arsenal coming second,  
even at coming second.  
  
Fantasy Football panic.  
Isak or not?  
Triple Captain? Bench boost?  
No clue.  
  
Offside, maybe.  
VAR, never.  
  
More matches. More pundits.  
More sponsors. More money.  
More, more, more.  
  
Big doesn’t mean best.  
Domination doesn’t mean winning.  
Don’t believe the hype. Believe in your business.  
  
There’s more to life than football.  
  
Enjoy your Quick PINT.  
  
Nigel  
  
(90 minutes till kick-off, FPL deadline missed)