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# Is your branding a bit Heath Robinson?
- URL: https://blah.untangleyourbrand.com/is-your-branding-a-bit-heath-robinson/
- Published: 2024-08-27T19:06:00.000Z
- Updated: 2025-10-13T10:16:55.000Z
- Description: Branding doesn’t need to be complicated. Simplicity always wins. Like making pancakes, the right mix of ingredients and a clear process can create something memorable without all the extra machinery.
- Author: Nigel Davies
- Tags: Brands, insight, technology, offer

Heath Robinson was a British cartoonist, who created elaborate machines that could do the simplest of tasks. This diagram is one of his contraptions for making a pancake.

Many business owners are faced with similar complicated processes when trying to create a brand. Sometime complexity can make something seem like it’s more worthy. It’s complex, so must be smart. But simplicity is always better.

### How to make a pancake.

1\. Whisk 1 egg, 3/4 cups of milk and sugar to tase in a bowl.  
2\. Sift 50g of flour and whisk until the batter is smooth.  
3\. Heat a large frying pan over medium-low heat.  
4\. Brush with some melted butter.  
5\. Pour 1/4 cup of batter into pan and heat until it bubbles.  
6\. Turn over and cook until light golden brown.  
Eat.

I use a Brand Doughnut to help clients understand how to make their brands relevant, unique and memorable and you can discover how simple this is by downloading the free guide below.

### How to create a brand.

1\. Define your vision.  
2\. Understand your position in the market.  
3\. Focus on what is unique about your offer.  
4\. Make your values relevant to your audience.  
5\. Build a superpower, the mission to deliver your vision.  
6\. Find your jam, the core to glue it all together.  
Eat.

Don’t let your branding become a bit Heath Robinson.

[Download my proven framework for creating a brand here.](https://untangleyourbrand.com/guide?ref=blah.untangleyourbrand.com)

![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/2025/10/HEATH_ROBINSON-1.jpg)