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# Invest in your brand
- URL: https://blah.untangleyourbrand.com/invest-in-your-brand/
- Published: 2022-08-21T17:45:00.000Z
- Updated: 2025-11-20T19:26:41.000Z
- Description: A strong idea needs a story before it needs a logo.
- Author: Nigel Davies
- Tags: Work, engage, naming

Do you have an idea for a business?  
How important is brand to your idea?

A few years ago, I met with an entrepreneur who had a great idea for a business and extensive experience in the sector. 

The idea; selling cars online without the need to go into a showroom and so avoid the pushy salesperson and the confusing pricing structure. As easy as ordering a pizza really.

The issue; the working title for the business “iCar” was not suitable to take to market. I worked with them to develop a brand story that focused on the outcome of having a new car rather than the process of buying one.

The story; “Pure joy of driving” was captured by an image of a dog, which led onto the creation of a more unique and relevant name; Rockar. This name along with a temporary identity was used to gain investment and engage stakeholders in the concept. 

The result; Rockar is now a recognised and award-winning leading authority in the car retail omni-channel space. They have partnered with Hyundai, Ford of Britain, Mitsubishi and are currently working with Jaguar.

Do you have an idea for a business?  
Do you need investment to make it work?

Maybe investing in brand can make your vision a reality.

Read the full case study here

[Click. Buy. Drive.Creating a name and brand identity to help secure investment for a new car retail platform. Rockar began as an idea to transform the car buying experience. The founders wanted to make purchasing a vehicle as simple as shopping online, replacing the pressure and complexity of traditional dealerships with a seamless, customer-led process. Before approaching investors, they needed a brand strong enough to bring that vision to life.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/358ef569-a475-483f-881e-94e762373554-30.jpg)Click. Buy. Drive.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/f71d19a7-f84e-4f99-8099-3900e66fb48d.jpg)](https://untangleyourbrand.com/work/rockar?ref=blah.untangleyourbrand.com)

![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/2025/10/ROCKAR_LI.jpg)

![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/2025/11/ICAR_STORY-1.gif)

[Is this a brand?The simplified story behind the iCar / Rockar rebrandICAR\_STORY.pdf418 KBdownload-circle](https://blah.untangleyourbrand.com/content/files/2025/11/ICAR%5FSTORY.pdf "Download")