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# How do you keep on generating content?
- URL: https://blah.untangleyourbrand.com/how-do-you-keep-on-generating-content/
- Published: 2021-10-15T00:00:00.000Z
- Updated: 2025-11-15T21:28:52.000Z
- Description: Ideas don’t run out if you keep paying attention. Read, listen, notice what moves you. Curiosity feeds creativity. Keep showing up and the next idea will meet you halfway.
- Author: Nigel Davies
- Tags: Brands, insight

When I signed up for Deborah Ager’s 5-Day Content Writing Sprint, I knew that visibility would be important to grow my business and that to gain visibility I needed content. But was unsure where to focus.

This is a snapshot of what I learned.

Content  
Converts  
Clients  
Creates

**Content**. Everything I’ve written about is from my experience and what’s the point of marketing if that doesn’t lead to sales.  
**Converts**. As part of the process, I have better tools, messages and processes that ensure I can make the most of an opportunity.  
**Clients**. New customers have chosen to work with me as a direct result of this work.  
**Creates**. Working with clients is central to solving real issues which generates ideas for new content, that converts, new clients, creates new content….

I call it “Spiral growth”. The growth that is constantly feeding into your business. 

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