> ## Content Index > Fetch the complete content index at: https://blah.untangleyourbrand.com/llms.txt > Use this file to discover other available public pages before exploring further. # Extra! Extra! Extra! September; IDEA, AI, I'm a... - URL: https://blah.untangleyourbrand.com/extra-extra-extra-september-idea-ai-im-a/ - Published: 2026-10-02T16:25:55.000Z - Updated: 2026-10-02T16:25:55.000Z - Description: A monthly newsletter wrapping up what's going on in branding, business and bands. September's Extra: a beer mat, an AI manifesto, and twelve songs that contain the lyrics "I'm a..." - Author: Nigel Davies - Tags: Quick PINT ## Brand Extra! *What's going on in the world of branding?* ### I for IDEA Vicki Strachan had built a respected intellectual property practice, but the brand felt institutional, all legal language and process. Her own approach was different: clear, approachable and commercially focused. Ideas can start anywhere, even on a beer mat. That became the foundation. We repositioned Strachan IP around a simple idea, protect your innovation, grow with confidence, and gave the work a spine: the IDEA Framework. Identify, Defend, Expand, Advise. Strachan IP now speaks the language of the innovators it serves, not the language of the law. [Read the full case study →](https://untangleyourbrand.com/work/strachanip?ref=blah.untangleyourbrand.com) [Protecting innovation. Enabling growth.Strachan IP | Turning complex intellectual property into confident commercial progress | Professional![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/358ef569-a475-483f-881e-94e762373554-8d535388-c1c4-4419-ace0-c3cc4153f999.jpg)Protecting innovation. Enabling growth.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/7c3c5307-c065-4d80-89a0-9f822cbac97a-35cfcb86-2e8f-454a-a39c-169877d81056.png)](https://untangleyourbrand.com/work/strachanip?ref=blah.untangleyourbrand.com) --- ## Business Extra! *What's going on in my business?* ### I for I use AI Has a client asked how you're using AI in your work? Are you open about it? Or are you giving away your secret sauce? The doomsters say AI will destroy the world. The boomsters say it will cure cancer. The truth is probably somewhere in between, which is exactly why it's worth deciding how we use it. The questions clients actually ask are smaller and closer to home. Is my information safe? Is the work really yours? So I've written and published "How I use AI" on my website. No one asked me to. It's not a contract. It's more of a manifesto. In summary: your data isn't training AI. My work is original. [**Read "How I use AI" on my website →**](https://untangleyourbrand.com/ai?ref=blah.untangleyourbrand.com) [How I use AI | Untangle Your BrandAn honest account of how I use AI in my brand work. It supports the work. It doesn’t do the work. Your data isn’t training AI, and my work is original.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/358ef569-a475-483f-881e-94e762373554-1153f3eb-e96c-4459-bd01-3e6a78bac7f4.jpg)How I use AI | Untangle Your Brand![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/0262c931-28b1-43ea-8410-cd9233124c43-f051b4e6-059f-4ed0-a253-41e0e0458588.jpg)](https://untangleyourbrand.com/ai?ref=blah.untangleyourbrand.com) [**Read the full post on Substack →**](https://substack.com/@pincreative/note/p-217430105?utm%5Fsource=notes-share-action&r=hid8m) [How I Use AII’ve written and published “How I use AI” on my website. Have you?![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2Fd3101765-6b11-4066-97cd-5771369166bf-2Ffavicon-48x48-6f569a23-240c-460b-b0e7-a7cc36aa1864.png)Untangle Your BrAInNigel Davies![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2Fd0f82d85-118e-43a8-8fc0-71a5a11716ef_1200x640-48808c92-165c-4fae-b0f8-6c514f8a2f3e.jpg)](https://substack.com/@pincreative/note/p-217430105?utm%5Fsource=notes-share-action&r=hid8m) --- ## Band Extra! *What's going on on my turntable?* ### I for I'm a... "I'm a million different people from one day to the next." The Verve had swagger. "I'm a creep, I'm a weirdo." Radiohead were honest. "I'm a loser, baby." Beck too. "I'm a rocket man." Elton John reached for it. "I'm a Woman. W-O-M-A-N." Peggy Lee said it twice, just to be sure. What are you beyond just your business role? Mine are simple. I'm a Curator. I like putting things together. I'm a Connector. I like to pull on the threads. I'm a Creator. I like to make original content. Now, over to you. I'm a... [Read the full post →](https://lnkd.in/p/ggcnfT23?ref=blah.untangleyourbrand.com) [#untangleyourbrand #brands #bands | Nigel Davies | 17 comments“I’m a million different people from one day to the next.” The Verve had swagger. “I’m a creep, I’m a weirdo.” Radiohead were honest. “I’m a loser, baby.” Beck too. “I’m a real nowhere man.” The Beatles, knew their place “I’m a real wild child.” Iggy Pop, really was. “I’m a rocket man.” Elton John reached for it. “I’m a rocket ship on my way to Mars.” Queen, went further still. “I’m a joker, I’m a smoker, I’m a midnight toker.” Steve Miller Band, no apologies. “I’m a material girl, living in a material world.” Madonna, understood consumerism. “I’m a Barbie girl, in the Barbie world.” Aqua, just made it simpler. “I’m a survivor.” Destiny’s Child, kept on going. “I’m a Woman. W-O-M-A-N.” Peggy Lee said it twice, just to be sure. Everyone’s got an “I’m a...” Some are personal. Some are reflective. Some are inspiring. Mine are simple. I’m a Curator. I like putting things together. I’m a Connector. I like to pull on the threads. I’m a Creator. I like to make original content. Now, over to you. I’m a... Listen to the playlist here https://lnkd.in/gx6sbu7R Thanks to Erin Halper and the team at The Upside for inspiring this post. #UntangleYourBrand #Brands #Bands | 17 comments on LinkedIn![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-eaacfa9a-4fdf-483e-bf82-6cd9cff63b18.ico)LinkedInNigel Davies![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/1789486086703-9c12056d-f54c-4ff2-b71f-3b433a29071f.gif)](https://lnkd.in/p/ggcnfT23?ref=blah.untangleyourbrand.com) [Listen to the playlist →](https://open.spotify.com/playlist/1Mev2GAmvgwv3szlvTolB5?si=8d3a8a0fb59242fe&ref=blah.untangleyourbrand.com)