> ## Content Index > Fetch the complete content index at: https://blah.untangleyourbrand.com/llms.txt > Use this file to discover other available public pages before exploring further. # Extra Extra Extra; July – Apocalypse X Pink - URL: https://blah.untangleyourbrand.com/extra-extra-extra-july-apocalypse-x-pink/ - Published: 2023-07-28T00:00:00.000Z - Updated: 2025-11-15T20:55:43.000Z - Description: A sharp look at Threads, X, Barbenheimer and how bold decisions shape brands, business and culture. - Author: Nigel Davies - Tags: Brands, insight, #lightbox # [](https://www.linkedin.com/in/pincreative/?ref=blah.untangleyourbrand.com)*A monthly newsletter wrapping up what's going on in branding, business and bands.* --- ## Brand Extra! *What's going on in the world of branding?* At the start of the month, I was in Italy at a business mastermind, when Threads, Meta’s, Twitter rival was launched. What is Threads? - An 80s apocalyptic movie about the world ending in a nuclear apocalypse (set in Sheffield). - A Twitter killer without a clearly defined differentiator. - A zen-like space for kindness that exists for a week till AI takes over. - A sophisticated marketing strategy for a cage fight. Popular opinion was that Threads wasn’t answering a business problem. Just giving access to your data. Musk commented ‘Competition is fine. Cheating is not.’ Meta/Instagram/Facebook/Threads demonstrated the challenges of brand architecture. Which I'd happily sort out. A month is a long time in the ‘Fediverse’. [Twitter is dead. ‘X’ is born.](https://www.theguardian.com/technology/2023/jul/23/twitter-elon-musk-says-he-wants-to-change-companys-bird-logo?ref=blah.untangleyourbrand.com) “a global marketplace for ideas, goods, services, and opportunities. The platform that can deliver, well … everything”. And a crowd-sourced rebrand was implemented overnight. The world hasn’t ended with a cage fight, we’ve been [saved by Barbenheimer. ](https://www.theguardian.com/film/2023/jul/24/barbie-oppenheimer-movie-release-box-office-ticket-sales?ref=blah.untangleyourbrand.com) Actually, cinema was saved with a philosophical discussion about patriarchal society and the influence of consumerism whilst the world learned the destructive power of having a single focus and clear objective. \[Oppenheimer’s atomic bomb, not Musk’s rebrand of Twitter\]. **What can you learn?** *Insight; make your brand relevant* Always learn from others, don’t copy, get input from your customers, you don’t need to listen to them, and you don’t need to implement a brand in 24 hours. *Story; make your brand unique* Clear focus and purpose can enable you to make big bold decisions. Musk knows what he’s doing. He’s been talking about X for years. *Engage; make your brand memorable* Own a brand colour (Barbie Pink; = / PMS 219c) and a portmanteau is an easy way to name something. --- ## Business Extra! *What's going on in my business?* I recently launched a new product. [Untangle Your Brand Boost](https://untangleyourbrand.com/boost?ref=blah.untangleyourbrand.com), which can kick-start your brand with a personalised workshop. Business coach [Johanne Stimson](https://www.linkedin.com/in/johanne-stimson-48ab956/?ref=blah.untangleyourbrand.com) has a 'get it done attitude', no procrastination and booked an "Untangle Your Brand Boost”. - Workshop delivered. Business understood. Brand messaging clear. Boom. 💥 - She then asked me to create her brand. Boom. 💥 - She reacted instinctively to my insights and direction so we could move forward. Boom. 💥 - She was clear on the direction that was right for her business when creative work was presented to her. Boom. 💥 - She loves her new brand. Boom. 💥 ![No alt text provided for this image](https://media.licdn.com/dms/image/v2/D4E12AQEnyl3X5wAqbw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1690480429713?e=1764806400&v=beta&t=52EEM4nbPJbcUpPwDYwp0T5Xla2ntmgBhtLejKsHyIA) ### See the full case study here [Real life businessA straight-talking brand that helps leaders find confidence through real-world experience.![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/358ef569-a475-483f-881e-94e762373554-48.jpg)Real life business![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/UYB_CASESTUDY_THUMB_1200px_640px_GOTOJO.jpg)](https://untangleyourbrand.com/work/gotojo?ref=blah.untangleyourbrand.com) --- ## Band Extra! *What's going on my turntable?* A playlist for this month, listen on Spotify [Apocalypse X Pink](https://open.spotify.com/playlist/41cfzoyBUTTpkalENhwIIU?ref=blah.untangleyourbrand.com) - ABBA, The Winner Takes It All; The loser has to fall. - Beastie Boys, Fight For Your Right to Party; But your mom says no. - Generation X, Dancing With Myself; When there's nothing to lose and there's nothing to prove. - The Killers, Miss Atomic Bomb; You're gonna miss me when I'm gone. - Lizzo, Pink; Hey Barbie (Hey), she's so cool. All dolled up, just playin' chess by the pool. - Take That, Never Forget; where you’ve come here from. - Portishead, Threads; Tired. Worn out. Where do I go? --- 🤘 Keep on listening. 🍩 Keep on branding. Nigel