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# Endeavour. Your mission to be more human.
- URL: https://blah.untangleyourbrand.com/endeavour-your-mission-to-be-more-human/
- Published: 2026-05-08T17:30:33.000Z
- Updated: 2026-07-10T17:45:08.000Z
- Description: Human achievement keeps pushing us to move technology forward, but maybe our real mission is simply staying human.
- Author: Nigel Davies
- Tags: Quick PINT, technology, BrAIn

Since I wrote about the Artemis mission to the moon and back last month, there has been a lot going on in the battle between technological achievement and human achievement.

AI-powered robots beat elite human players at table tennis.  
Tech 1\. Human 0.

Humanoid robots beat human runners in a half marathon.  
Tech 2\. Human 0.

Two men run a full marathon in under 2 hours.  
Tech 2\. Human 2.

They wore shoes weighing less than a bar of soap.  
Tech 3\. Human 2.

And so it goes.

Endeavour means to try, strive, or make a serious, determined effort to do something.  
And that constant drive is what supposedly keeps us going.

We strive to succeed as humans.  
We develop technology that can beat us.  
We develop technology that can help us.  
We try to do better.

But maybe there’s a better way.

Maybe we don’t need to keep chasing our technology tails.  
Do more. Do better. Do faster.

Sir David Attenborough is 100 years old today. A man dedicated to helping humankind understand the natural world.

“What humans do over the next 50 years will determine the fate of all life on the planet.”

Not what machines do.  
What humans do.

Maybe the real challenge isn’t beating the technology.  
Maybe it’s simply remembering to be human.

Enjoy your Quick PINT.

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###   
Cover image, the moment when David Attenborough met the gorillas taken from the BBC the Making of Life on Earth

[BBC One - Making Life on Earth: Attenborough’s Greatest Adventure - Attenborough’s Life on Earth: The series that started it allA photostory looking back at the 1979 Attenborough series - Life on Earth![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/icon/p0nh1db6.jpg)BBCBBC![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/p0nh1db6.jpg)](https://www.bbc.co.uk/programmes/articles/C9zvt6J8JXGR3gHLvKQDJq/attenborough-s-life-on-earth-the-series-that-started-it-all?ref=blah.untangleyourbrand.com)

### Read more about robots winning at table tennis

[AI-powered robot beats elite table tennis playersIn feat hailed as milestone in robotics, Sony AI’s Ace wins three out of five matches played under official rules![](https://static.ghost.org/v5.0.0/images/link-icon.svg)The GuardianIan Sample![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/3331.jpg)](https://www.theguardian.com/science/2026/apr/22/ai-powered-robot-beats-elite-table-tennis-players-milestone-robotics?ref=blah.untangleyourbrand.com)

### Read more about robots winning the half-marathon

[Humanoid robots show rapid advances as they race past humans in Beijing half marathonDozens of Chinese-made humanoid robots showed off their fast-improving athleticism as they whizzed past human runners in Beijing![](https://static.ghost.org/v5.0.0/images/link-icon.svg)The GuardianAndrew Gregory![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/3865.jpg)](https://www.theguardian.com/sport/2026/apr/19/humanoid-robots-race-beijing-half-marathon?ref=blah.untangleyourbrand.com)

### Read more about the running shoes worn for the sub 2 hour marathon

[I tried the first sub-two-hour marathon shoes. Could they help get my running back on track?Two world records were broken in the Adidas super shoes last weekend and the public can soon get their hands on a limited release. Our writer took a pair for a spin![](https://static.ghost.org/v5.0.0/images/link-icon.svg)The GuardianJessica Murray and Sarah Lee![](https://storage.ghost.io/c/bf/16/bf162d1e-32af-40f7-8eb5-21591f3ec1f2/content/images/thumbnail/5138.jpg)](https://www.theguardian.com/lifeandstyle/2026/apr/28/adidas-adizero-adios-pro-evo-3-super-shoes-sub-two-marathon-running?ref=blah.untangleyourbrand.com)