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# Brand Action
- URL: https://blah.untangleyourbrand.com/brand-action/
- Published: 2023-03-16T19:37:00.000Z
- Updated: 2025-10-12T16:36:53.000Z
- Description: Brands often have cinematic origin stories hidden in plain sight. A single name change or design tweak can shift culture forever. Imagine watching those moments unfold on screen — the spark that made ideas iconic.
- Author: Nigel Davies
- Tags: Brands, insight

Let’s make a movie about branding.  
Said no one in Hollywood ever.  
Until recently.

  
Air is currently in cinemas, telling the story of how Nike signed a rookie basketball player, Michael Jordon, developed the Air Jordan and created a billion-dollar brand in the process.

We’ve had a Facebook movie, The Social Network. Key scene; Sean Parker (Justin Timberlake) suggests that they remove the word “The” from the brand name “The Facebook”.

It got me curious. What other brand movies would I like to see and what would be the key scene? Here are my pitches.

Google; changing their name from Backrub to Google.  
Amazon; noticed that there was an “A” and a “Z” in their name.  
FedEx; discovering the arrow between the “E” and the “X”.  
Virgin; the moment the name was scribbled on a napkin that became the logo.

Which brand movie would you like to see and what would be the key scene?

Let me know